{"id":108142,"date":"2025-09-16T21:02:42","date_gmt":"2025-09-16T18:02:42","guid":{"rendered":"https:\/\/jerusalem-online.co.il\/?p=108142"},"modified":"2025-09-16T14:17:12","modified_gmt":"2025-09-16T11:17:12","slug":"jerusalem-garbage-trucks-new-look-for-holiday-season","status":"publish","type":"post","link":"https:\/\/jerusalem-online.co.il\/en\/jerusalem-garbage-trucks-new-look-for-holiday-season\/","title":{"rendered":"Jerusalem garbage trucks – new look for holiday season"},"content":{"rendered":"

As the Tishrei holidays approach, when Jerusalem\u2019s streets fill with prayers, visitors, and family gatherings, the municipality seeks to highlight cleanliness as a civic value. The launch of the rebranded fleet is not only a technical step but a cultural statement: every resident shares in preserving the image of the city.<\/p>\n

New slogan and garbage trucks<\/h3>\n

The trucks now carry the slogan: \u201cDon\u2019t let dirt ruin the beauty of Jerusalem.\u201d The choice is designed to speak directly to the public, connecting the physical beauty of the Old City with the practical responsibility of waste disposal. A daily garbage truck thus becomes a moving billboard that sparks a conversation about urban culture.<\/p>\n

Windmill in Yemin Moshe and Old City walls<\/h3>\n

The visual designs feature symbolic images: a clear bottle through which the Old City walls can be seen, and a transparent cup showing the famous Yemin Moshe windmill. These icons reflect the blend of sacred and mundane \u2013 ancient heritage alongside everyday life. The message is simple: the beauty of Jerusalem is fragile, and depends on the collective care of its people.<\/p>\n

New garbage compactor on Shamai Street<\/h3>\n

Beyond branding, the municipality has also introduced a technological innovation: a sealed garbage compactor on Shamai Street in the city center. Fully protected against leaks and odors, it demonstrates that attention to detail \u2013 not only in messaging but also in infrastructure \u2013 is part of a modern urban policy.<\/p>\n

(No Entry Needed: Jerusalem\u2019s People\u2019s University<\/a>)<\/span><\/strong><\/span><\/p>\n

Mayor Moshe Lion – shared responsibility<\/h3>\n

Mayor Moshe Lion explains: \u201cJerusalem is a city of sacred and secular, of past and future, but above all \u2013 it is a city for all of us. To preserve its beauty and heritage, we must act together. It is a personal duty for each of us, and only through partnership can we ensure Jerusalem remains clean and dignified for generations to come.\u201d His words place the branding campaign within a wider framework: the cleanliness of Jerusalem is not solely a municipal task but a shared civic responsibility.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jerusalem unveils new branding on 100 garbage trucks, linking the city\u2019s beauty to shared responsibility ahead of the Tishrei holidays<\/p>\n","protected":false},"author":70,"featured_media":108136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"9320","_seopress_titles_title":"Jerusalem garbage trucks - new look for holiday season","_seopress_titles_desc":"Jerusalem unveils new branding on 100 garbage trucks, linking the city\u2019s beauty to shared responsibility ahead of the Tishrei holidays","_seopress_robots_index":"","footnotes":""},"categories":[10327,10329,9314],"tags":[],"class_list":{"0":"post-108142","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-breaking","8":"category-economy-consumerism","9":"category-main-item"},"acf":{"subtitle":"Jerusalem unveils new branding on 100 garbage trucks, linking the city\u2019s beauty to shared responsibility ahead of the Tishrei holidays"},"_links":{"self":[{"href":"https:\/\/jerusalem-online.co.il\/en\/wp-json\/wp\/v2\/posts\/108142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jerusalem-online.co.il\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jerusalem-online.co.il\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jerusalem-online.co.il\/en\/wp-json\/wp\/v2\/users\/70"}],"replies":[{"embeddable":true,"href":"https:\/\/jerusalem-online.co.il\/en\/wp-json\/wp\/v2\/comments?post=108142"}],"version-history":[{"count":0,"href":"https:\/\/jerusalem-online.co.il\/en\/wp-json\/wp\/v2\/posts\/108142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jerusalem-online.co.il\/en\/wp-json\/wp\/v2\/media\/108136"}],"wp:attachment":[{"href":"https:\/\/jerusalem-online.co.il\/en\/wp-json\/wp\/v2\/media?parent=108142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jerusalem-online.co.il\/en\/wp-json\/wp\/v2\/categories?post=108142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jerusalem-online.co.il\/en\/wp-json\/wp\/v2\/tags?post=108142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}