Dozens of shoe boxes, piles of packaged clothing and hats bearing the logos of well-known international brands were discovered at a store in Jerusalem’s Cinema City complex. The merchandise, with an estimated total value of approximately NIS 250,000, was seized during a joint operation by Lev HaBira police detectives, Border Police officers and representatives of the Federation for Intellectual Property.
The raid followed complaints alleging that the store was selling products that were not genuine. The forces arrived as part of a targeted operation, searched the premises and confiscated a large quantity of items suspected of being counterfeit.
Images released by the police show shoes displayed above dozens of boxes, packaged clothing and hats carrying names and symbols associated with major international fashion and sports companies. At this stage, the allegations remain under investigation, and no final legal determination has been made regarding the merchandise.
What was seized from the Cinema City store in Jerusalem?
The search uncovered shoes, shirts, trousers, hats and other fashion items that appeared to be genuine products made by familiar brands. Police did not disclose the exact number of items seized, but said the collection was extensive and had an estimated value of around a quarter of a million shekels.
All the suspected counterfeit merchandise was confiscated for further examination. The person suspected of operating the business was detained for questioning at the Lev HaBira police station. The investigation is expected to continue in cooperation with the relevant enforcement agencies and professional bodies.
Could the store operator face lawsuits worth nearly NIS 1 million?
In addition to possible criminal proceedings, the business operator could face civil lawsuits filed by the companies that own the brands and trademarks. According to professional estimates by the Federation for Intellectual Property, the potential claims could total approximately NIS 900,000.
This figure is only an initial estimate and is not a fine or compensation already imposed by a court. The rights holders may decide to seek damages over the alleged unauthorized use of trademarks, infringement of intellectual property rights and resulting financial harm.
How can counterfeit goods harm consumers in Jerusalem?
Buying a counterfeit product is not only a question of whether the logo is genuine. Consumers may have no reliable information about where the item was manufactured, what materials were used or whether it meets accepted quality and safety standards.
Counterfeit trade also harms lawful businesses that pay taxes and bear the costs of imports, licensing and marketing. Israel Police said: “Israel Police will continue to act firmly against counterfeiting offences and the trade in illegal goods, which harm the economy, law-abiding businesses and consumers, together with all relevant authorities.”
The investigation remains ongoing, and no legal ruling has yet been issued against the suspect.
